ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT is one of the most relevant topics nowadays. The media OTT world is getting increasingly crowded. Disney’s video-on-demand streaming service launch in 2020 attracted 10 million subscribers in its first 24 hours in just the…

As consumers have embraced the anywhere, anytime viewing capabilities of video streaming — first on their computers and then on their smartphones, tablets, and connected TVs — they’ve applied a similar standard to over-the-top (OTT) services. They expect to get the same quality of experience as when they turn on…

Developing video games takes a lot of money, resources, time, and effort, so if you want to stay profitable, you have to know how to monetize them. In the gaming industry, there are many ways to monetize a game, but you have to choose the right model and the right tools that will help you achieve your goals. What is Mobile Game Monetization? Mobile Game Monetization is basically the process of making money out of your mobile games, the obvious end goal of any mobile game developer. Years ago, the idea of mobile game monetization was limited to either a free app with ads or a paid app. …

2020 was a baffling year in so many ways, and in the entertainment industry, I saw major changes in user behavior that came along with a radical change in lifestyle, especially during periods of lockdown when there was more free time to enjoy series and favorite movies or try out…

The streaming platforms taking China by storm There is no doubt that the Asian giant plays a dominant role as far as entertainment is concerned. Historically, the region has produced important formats that have spread across the globe, and all despite the obvious cultural differences between China and the West…